How I Chose my Career of Business Essay -- career, business,

Often times, I can’t help but wonder what my life would be like if I haven’t been exposed to the world of business; a wonderful career that changed my life completely. I have taken interest in business career because I love calculating numbers and interacting with people; But most importantly, my fascination in business came from my grandfather. He taught me many valuable tips on how to be a successful person, and most certainly how to run a business. He was not only a successful businessman, but also a respected individual. One of the businesses that he owned was a company called â€Å"Wu Long Tea Factory†. The main thing that they produce is tea of course, but they also have products such as cakes, candies, and all kinds of stuff. By being the production manager’s assistant of this company, I was able to experience everything that was going on in the factory. Even though that was the background I grew up in, my biggest fascination wasn’t in being a manager in a factory; it was the finance part that got me all excited. Often times I can even see myself sitting in my office and work on clients’ financial profiles and statements. I also took extra math classes and participated in many of the competitions in order to prepare myself to succeed in this particular field. Other things that I also did to get me well prepared are joining school activities, applying internships, and having jobs. I believe that all my hard work will pay off, when I see myself as a successful businessman. I grew up in a low-income family with a father that has rheumatoid arthritis; in other words, my life was full of hardships. Being the oldest child of the two, I had a lot of responsibilities I have to carry upon my shoulder. My father is an individual who is f... ...ed younger kids by tutoring them on certain subjects or just spending time playing with them. The hobbies I do gave me a sense of enjoyment and satisfaction. By attending New York University, since it has one of the finest business programs, I believe I will become even more successful, both academically and socially. I have enthusiasm and ambition, plus having good leadership skills, being a hard worker, and having great social networking skills. After going through a childhood with a rheumatoid arthritis father, and coming to a foreign country where I had knew very little of its language, I would and strive for and participate in any learning opportunities. I know that I am ready for the upcoming challenges and tasks. I strongly believe that no matter what kind of ordeals people will face, as long as they have the heart and will to do it right, they will succeed.

Nike Marketing Essay

Introduction Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: â€Å"If you have a body, you are an athlete!† (Nike Inc., n.d.) It is this way of thinking that describes the root of Nike’s approach to marketing. Every person is a potential athlete or â€Å"consumer†. This is a common thinking in the realm of athletics but when Bill Bowerman said this, it was in direct reference to the shoe industry. From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded names and logo ever. Nike, which is the name of the Greek Goddess of Victory, was born in 1972 when Blue Ribbon Sports (BRS) launched its first branded shoe at the U.S. Olympic track and field trials. A former University of Oregon track team member Phil Knight created Blue Ribbon Sports. At Oregon, Knight was coached by the legendary Bill Bowerman and then went on to become alumnus of the Stanford School of Business. BRS was crafted in 1962 when Knight made a deal with Onitsuka Tiger Company, a Japanese shoe company, to import their shoes to the United States. Knight had the idea to sell a low cost shoe with a very high quality, with high aspirations of taking Adidas out of the top spot in the athletic shoe market. In 1964, Bill Bowerman decided to join Knight as a partner at BRS to create a joint quest to be number one. Bowerman redesigned the Tiger shoes while Knight acted as the accountant/personal seller and the two went on the road to sell their newly crafted sneakers at track meets and local shoe stores. By 1966, Blue Ribbon Sports opened its first store in Oregon, which is where Nike is still currently headquartered. Knight and Bowerman managed the store with the only one employee, Jeff Johnson. By 1972 BRS was able to subcontract its own shoe line and began selling Nike Brand shoes. Over the next decade Nike expanded almost double its size each year from the previous year. BRS officially became Nike in 1978 and opened manufacturing plants all over the U.S. Nike was a household name for most athletes by early 1980’s. Today, Nike is the world’s leading designer, maker and distributor of athletic footwear, apparel, equipment and accessories for a series activities, as well as sports-inspired civic shoes. The company’s target market is in the Americas, Europe, Middle East, Africa and Asia Pacific, with its headquarters in Beaverton, Oregon. Nike employs around 38,000 people to produce footwear for running, training, basketball and  soccer use. The company also sells tennis, golf, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking, outdoor activities and other athletic shoes. The company provides these products for men, women and children. As the leading global footwear brand, Nike reported revenues of $7.0 billion for first quarter, 2014. Identification of Target Market(s) In its beginning Nike’s focus was primarily on track and field, and for the most part track athletes were their target market. One of the first individuals to endorse a Nike product was a man who exemplified their style and way of conducting business, Steve Prefontaine. Prefontaine was a household name in the late seventies and has gone down in history as one of the best American track and field athletes ever. Prefontaine was a friend of Knight and had been coached by Bowerman at the University of Oregon. Prefontaine embodied what Nike wanted as its differential advantage of other companies, due to his brash attitude, high talent level, and cavalier mentality. This is why Steve Prefontaine and Nike were a tremendous tandem in the early years of Nike’s existence. Athletes are still currently the majority consumers of Nike’s products. This is because of the usefulness that goes along with the items. Nike focuses on these consumers by means of agreements with sports team, college sponsorships, and endorsement with individual athletes. Through this, Nike is able to reach an extensive number of consumers and clients who are likely to purchase their products. Nike pays particular focus on the athlete more than other individual consumers. However, a secondary market came to light in the 1980s. During the period from 1985-1987, Nike dropped back down to number two in the running of the shoe market. Sales had dropped off because the running boom of the late 70’s and 80’s had begun to diminish, the NBA was becoming increasingly marketable, and consumers tended to wear their court shoes on the street. (Katz, 1993) Nike began to notice an entire market that the company had been avoiding, everyday athletic activities. These activities were things done by everyday people and not just the serious athlete. Fortunately for Nike, in 1985 their star was brought to light by a rookie basketball player with amazing talent and a nice smile, his name is Michael Jordan. Jordan came to Nike at a time when the marketability of the NBA was increasing. NBA games  were being nationally televised during prime time television hours and weekends. This gave Nike the perfect platform to develop and market their new star and the products that he endorsed. During the first few years Nike introduced Jordan to the public and Jordan familiarized himself with the American public. Nike ran a series of ads with Jordan and film director Spike Lee. These ads were aired during prime time television hours and were solely targeted for pre-teen school students. These ads displayed an expressed message to â€Å"Stay in School.† The ads presented kids with a national figure that was selling both school and Nike’s products, how could parents deny their children the shoes of such a virtuous spokesman? Jordan was a figure that children adored, looked up to and tried to the best of their ability to copy. Nike used this to display a positive image for their company and to sell their products. Consumer Decision Making Process â€Å"Consumers believe that the firm makes better shoes. Whether or not that is true, Nike has been a magician as a marketer.† (McIntyre, 2011) When a consumer purchases a product, usually there is a five step process in making a decision. The steps are need recognition, information search, evaluation of alternatives, purchase, and post purchase behavior. (Perreau, 2013) Nike tries to make this decision process easier with their advertisements. For example, the Nike fuel band is one of Nike’s newest products and people didn’t know much about it when it came out so Nike used an ad that caught ones attention, but that’s not all. Nike’s commercial explained what this product is in great detail. Just by watching the commercial, Nike completed the first three steps for you, making your life a bit easier. In many cases consumers skip steps one through three and buy products on impulse, as Nike would put, they â€Å"just do it†, but in this case Nike does the â€Å"leg† work for you. This is an example of the magic in Nike marketing. However, it’s obvious that Nike hasn’t actually used a wand on its customers and there is no proof which can measure that a Nike pair of shoes is better than an Adidas pair of shoes or another brand, so it must be magic, right? The answer is â€Å"No†, it’s the brand image and product position that is the driving force being Nike sales. The two concepts are why we buy Nike rather than another brand. Brand image refers to the schematic memory of a brand. (Hawkins, 2012, p. 335) Simply, it is what people think of and feel when  they hear or see a brand name and is the set of associations consumers have learned about a brand. (Hawkins, 2012, p. 335) Product positioning is a decision by a marketer to try to achieve a defined brand image relative to competition within a market segment. (Hawkins, 2012, p. 335) Lastly, the ability to benefit from a brand image is called brand equity. (Hawkins, 2012, p. 335) According to Aaker (2013) â€Å"brand equity has four dimensions – brand loyalty, brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways.† The core of building the equity for Nike is brand association. Nike associates its brand with famous athletic celebrities that exemplify the personality of the brand; they are achievers, winners, determined, accomplishment oriented, and nontraditional. The most famous example for brand association ever was the collaboration between Nike and Jordan. This association personified Nike as a superior top performing brand. The depth of this personification became permanent, even after Jordan was no longer there. Also, Nike associates with top sport events by sponsoring many major league sports, including the National Basketball Association. Through its brand association, Nike increased its brand awareness. Nike communicated its celebrity associations through TV ads, which increased their sales dramatically. In addition, one of the most important sources of Nike brand equity is the high perceived quality. Although, in today’s market, most of Nike’s consumers are the public that use their shoes just for walking, Nike is committed to design their shoes according to the high standards of professional competition. Seeing a winning athlete wearing a Nike shoe in a professional competition authenticated the quality perception in the minds of the customers. Lastly, Nike has a good relationship with its customer, which creates s ome sort of brand loyalty. Recommendations Nike’s ideals and goals remain the same as those of the days of Steve Prefontaine and Bill Bowerman. Nike’s Phil Knight is not slowing down as he continually signs new colleges on as Nike endorsed schools, even purchasing a portion of the NFL’s Dallas Cowboys. Nike has reached a point where they can count on the Nike name promoting itself, and yet they continue to produce innovative ideas. These ideas have been productive and entertaining promotional tools. In the case of Nike, it should continue to market itself  towards people of all ages who wish to be active and still comfortable. This marketing strategy has been particularly successful as its capability to reach many athletes, and according to Nike that is anyone with a body. Nike focuses on the consumers who embrace product understanding and closeness, which allows the company to set a higher cost than its competitors. This is a marketing strategy of Nike which calls for superior pricing points in order to push the supposed value of the product. This strategy has also proven successful for the company. Lastly, the more reliable the distribution of the product is improves the sales and results in more profits. Product delivery at the required time to the consumer not only affects usefulness it also results in a high level of customer’s satisfaction as well as loyalty. It goes without saying that Nike’s customers are satisfied and loyal. References Aaker, D. (2013, September 13). What Is Brand Equity and Why is it Valuable? | Aaker on Brands | Prophet. Retrieved from http://www.prophet.com/blog/aakeronbrands/156-what-is-brand-equity-and-why-is-it-valuable Hawkins, D. (2012). Mp Consumer Behavior With Ddb Data Disk (12th ed.). Irwin Professional Pub. Katz, D. (1993, August 16). Triumph of the Swoosh. Sports Illustrated, 53-73. McIntyre, D. A. (2011, March 18). Nike’s Brand Strength: A Round Of Prices Increases – MarketWatch. Retrieved from http://www.marketwatch.com/story/nikes-brand-strength-a-round-of-prices-increases-2011-03-18 Nike Inc. (n.d.). NIKE, Inc. – About NIKE, Inc. Retrieved from http://nikeinc.com/pages/about-nike-inc Nike Inc. (n.d.). NIKE, Inc. – History & Heritage. Retrieved from http://nikeinc.com/pages/history-heritage Perreau, F. (2013, October 25). The 5 stages of Consumer Buying Decision Process. Retrieved from http://theconsumerfactor.com/en/5-stages-consumer-buying-decision-pro cess/

Alchemy Symbols and Meanings

Defining Power in Physics

Power is the rate at which work is done or energy  is transferred in a unit of time. Power is increased if work is done faster or energy is transferred in less time. Calculating Power The equation for power is P W/t P stands for power (in watts)W stands for the amount of work done (in Joules) or energy expended (in Joules)t stands for the amount of time (in seconds) In calculus terms, power is  the derivative of work  with respect to time. If work is done faster, power is higher. If work is done slower, power is smaller. Since work is force times displacement (WF*d), and velocity is displacement over time (vd/t), power equals force times velocity: P F*v. More power is seen when the system is both strong in force and fast in velocity. Units of Power Power is measured in energy (joules) divided by time. The SI unit of power is the watt (W) or joule per second (J/s).  Power is a scalar quantity, it has no direction. Horsepower is often used to describe the power delivered by a machine. Horsepower is a unit of power in the British system of measurement. It is the power required to lift 550 pounds by one foot in one second and is about 746 watts. The watt is often seen in relation to light bulbs. In this power rating, it is the rate at which the bulb converts electrical energy into light and heat. A bulb with a higher wattage will use more electricity per unit of time. If you know the power of a system, you can find the amount of work that will be produced, as WPt. If a bulb has a power rating of 50 watts, it will produce 50 joules per second. In an hour (3600 seconds) it will produce 180,000 joules. Work and Power When you walk a mile, your motive force is displacing your body, which is measured as the work is done. When you run the same mile, you are doing the same amount of work but in less time. The runner has a higher power rating than the walker, putting out more watts. A car with 80 horsepower can produce faster acceleration than a car with 40 horsepower. In the end, both cars are going 60 miles per hour, but the 80-hp engine can reach that speed faster. In the race between the tortoise and the hare, the hare had more power and accelerated faster, but the tortoise did the same work and covered the same distance in a much longer time. The tortoise showed less power. Average Power When discussing power, people are usually referring to average power, Pavg. It is the amount of work done in a period of time (ΔW/Δt) or the amount of energy transferred in a period of time (ΔE/Δt). Instantaneous Power What is the power at a specific time? When the unit of time approaches zero, calculus is needed to derive an answer, but it is approximated by force times speed.

Analysis Of The Film Half The Sky - 1764 Words

Domestic violence, sex trafficking, female genital mutilation, sexual harassments and rape are all forms of violence against women. These atrocious acts against women and children have been dated back to when African Americans were apart of the institution of slavery. Compare to males, female slaves are subject to have sexual encounters with their masters. In Harriet Jacobs, Incidents in the Life of a Slave Girl, we are able to witness enslavement in the perspectives of a female slave. Moreover, it unveils how masters felt like they had total control over a female slave’s mind and body. As time progressed, women became more empowered and independent in the Unites States. However, women are still subject to violence and gender inequality in many parts of the world. The film, â€Å"Half the Sky† portrays how women and girls in poverty-stricken countries such as India and Vietnam, face a plethora of hardships that prevents them from obtaining an education. They are inferio r to men and are expected to stay at home to care for their family. The film also depicts how women and children are trafficked for the purpose of sexual and labor exploitations. During the 19th century African American men, women and children were captured, held in confinement, brutalized and deprived of their basic human rights to be free. The institution of slavery had a major effect on female slaves. Being a male or female slave came with its own cruelties. For example, female slaves were sexually exploitedShow MoreRelatedThe Lion King s Model Of The Hero s Journey Push An Agenda Towards Adults1139 Words   |  5 Pageschildren as the target audience†? Yes, although it is a children’s movie, it does push an agenda towards adults. We have covered a couple out of several lessons the directors fixed to the audience. We can now draw three important implications of this analysis. 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The Odyssey The Use Of Hubris Essay free essay sample

The Odyssey: The Use Of Hubris Essay, Research Paper # 8220 ; There is no safety in limitless hubris # 8221 ; ( McGeorge Bundy ) . The dictionary defines hubris as overbearing pride or given ; haughtiness. In The Odyssey, Homer embodies hubris into the characters Odysseus, the Suitors, and the Cyclopes. Odysseus shows hubris when he is combating the Cyclopes, the Cyclopes show hubris when covering with Odysseus, and the Suitors show it when Odysseus confronts them at his place. To get down, within the class of The Odyssey, Odysseus displays hubris through many of his actions. The most outstanding case in which Odysseus shows hubris is while he and his work forces are seeking to get away from the Cyclops Polyphemus. They drug the monster until it passes out, and so stab him with a lumber in his individual oculus. Polyphemus, now blinded, removes the mammoth bowlder barricading Odysseus # 8217 ; flight, and delaies for the work forces to travel, so he can kill them. We will write a custom essay sample on The Odyssey The Use Of Hubris Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The work forces escape from the cave to their boat by binding themselves under flocks of random-access memories, so they can easy steal by. Odysseus, now proud after crushing the giant, starts to shout at Polyphemus, alternatively of doing a soundless Es ness. Odysseus’ work forces inquire him to halt before Polyphemus would â€Å"get the scope and lob a boulder† ( 436 ) . But Odysseus shows hubris by stating that if they were to run into once more, Odysseus would â€Å"take your life† and â€Å"hurl you down to hell! † ( 462 ; 463 ) . Polyphemus, now highly angry with Odysseus, prays to his male parent, Poseidon, to do Odysseus â€Å"never see his home† once more, and after which, throws a mountain towards the sound of Odysseus’ voice. ( 470 ) . Because of Odysseus’ hubris after blinding Polyphemus, Poseidon grants the supplication, and it takes Odysseus 20 old ages to return place, at the cost of the lives of all his work forces. Following, Polyphemus demonstrates hubris by believing that because he is a elephantine, he is unbeatable by anyone, even a God. This is shown when Odysseus meets Polyphemus and greets him with gifts, as it is a usage to demo courtesy to hosts and invitees likewise, ( unexpected or non ) . Failure to give gifts can take to avenge from the Gods. Odysseus tells Polyphemus # 8230 ; The remainder of the paper is available free of charge to our registered users. The enrollment procedure merely couldn # 8217 ; t be easier. Log in or registry now. It is all free!

Self-Test Questions on Organization Structures and Designs Essay Example

Self-Test Questions on Organization Structures and Designs Essay Truest. Social network analysis identifies the informal structures and their embedded social relationships that are active in an organization. False. Identifying the informal structures and their embedded social relationships that are active in an organization defines social empowerment analysis. Truer. Three common types of traditional organizational structures are functional, divisional, and matrix. Truer. A potential disadvantage of functional structures concerns difficulties in pinpointing responsibilities for cost containment, product or service laity, timeliness, and innovation. Truer. Included among the potential advantages of divisional structures are more flexibility in responding to environmental changes and clear points of responsibility for product or service delivery. Truer AAA work process is a group of tasks related to one another that collectively creates something of value to a customer. Truer 1 . The potential disadvantages of team structures include conflicting loyalties among members regarding both team and functional assignments and the excessive time spent in meetings. Truer 2. The advantages of network structures include (a) staying cost competitive through reduced overhead and increased operating efficiency, and (b) operating with fewer full-time employees and less complex internal systems. Truer 3. A virtual organization is a special form of a boundaries organization. True. Decentralized authority, fewer rules and procedures, and personal means of coordination are characteristics of organic designs. Truer 5. Adaptive organizations operate with a minimum of bureaucratic structure and with cultures that encourage worker empowerment and participation. We will write a custom essay sample on Self-Test Questions on Organization Structures and Designs specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Self-Test Questions on Organization Structures and Designs specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Self-Test Questions on Organization Structures and Designs specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Falsely. Narrow spans of control create an organization that is more efficient and flexible, whereas wider spans Of control usually result in additional management overhead costs. Truer 7 -Authority is the right to act in ways to carry out the assigned tasks. Truer 8. Staff can grow to the point where it costs more in administrative overhead than the staff is worth. Multiple Choice AAA. We dont empower others because we fear losing B. Employees C. Trust D. Money E. None of the above . A. Control 820. Is the process of arranging people and other resources to together to accomplish a goal. A. Planning. B. Organizing C. Controlling. D. Leading. E. Straightening. AAA . Any organization structure should and . A. Allocate task assignments through a division Of labor provide for the coordination Of performance results. B. Allocate task assignments through a division of labor provide for the creation of a horizontal organization. C. Allocate organizational resources to important departments provide for the oversight of less important departments. D. Assign good leaders to the effective work teams assign poorer leaders to marginally effective work teams. E. Assign organizational objectives to divisions, departments, and work teams provide for the coordination of performance results. EYE. Which of the following pieces of information cannot be determined front an organization chart? A. Formal communication channels. B. Type of work performed. C. Division of work. D. Levels of management. E. Informal decision-making coalitions. 24. Jill, a recent MBA graduate in the field of accounting, is the finance manager of ION Company. Jill has a problem with a shadow organization in his division. One sensible first step in Sills management strategy might be A. Meeting with his employees to let them know he is the boss. B. Promising bonuses only to those employees who agree with him and work with him. C. Seeking to understand and work with the shadow organization. D. Firing the people who are members of the shadow organization. E. Assuming his staff is trying to undermine him and act accordingly. CA. When an organization chart shows vice presidents of marketing, manufacturing, finance, and human resources reporting directly to the president of a company, the top management group is organized as a structure. A. Horizontal. B. Vertical. C. Functional. D. Divisional. E. Matrix. DAD. Structures that group together jobs and activities that are serving the same customers or clients are called B. Process. C. Matrix. D. Customer. E. Geographical. Structures. A. Product. B 27. EX. Marketing creates teams of employees from varying departments within the organization when working on projects for their clients. This combination of members from different areas of work responsibility is an example of: A. Interdepartmental team. B. Cross-functional team. C. Self-managing team. D. Task team. E. Network team. E 28. Organizations are those in which teamwork and intense communication take the place of formal lines of authority. A. Divisional. B. Functional. C. Geographical. D. Matrix. E. Boundaries. C 29. Triple Z Inc. Is a new company that is contemplating the type of organizational design to use in its operations and is considering a design that is characterized by decentralization, wider spans of control, and few rules anal procedures. Triple Z is considering which type of design? : A. Mechanistic. B. Traditional. C. Organic. D. Bureaucratic. E. Transformational. C 30.